.YOU MAY not realise it, but various fonts generate different emotions. Serif fonts, along with small movements at the ends of characters, are actually often discovered in publications and also papers. They seem credible and authoritative. Sans serif font styles, which are plain, may show up modern-day and also laid-back. Graphic uniformity provides readers a feeling that they know where they stand it aids to create rely on. In the case of The Financial expert, it sets the hue for our writing.